Giti Tire gets behind Tyre Safety Month
Giti Tire has given its full support to TyreSafe’s Tyre Safety Month, with all 220 GT Radial Performance Centres (GTPCs) throughout the UK receiving joint-branded customer information packs. Throughout October, TyreSafe is running a ‘check your pressures’ campaign, and GTPCs have been issued with posters, leaflets, a Mr. McIntyre animation and a film to raise awareness of the importance of regular tyre maintenance. A dedicated infographic with tyre safety information for consumers has also been added to the GT Radial web site at www.gtradial.co.uk, where drivers can also search for their closest GTPC.
“This is a great campaign and one we fully support. Tyre safety is a message that all good manufacturers and garage owners promote daily, and TyreSafe is doing a wonderful job in taking this to a far wider market,” said Jenny Leeson, marketing manager UK for GT Radial brand manufacturer Giti Tire. “In addition to the packs our GTPCs will also be getting involved with all kinds of initiatives, working with bodies such as the police and local schools to talk to the public about tyre safety and demonstrate the fundamentals of ensuring that their tyres are safe and efficient for everyday motoring.”