Maxxis Hails “Successful” AutoSport International
Maxxis International UK managing director Derek McMartin has declared AutoSport International “an incredibly successful show” for the brand. The brand showcased its key high performance tyres on a Caterham 7, Ferrari Scuderia 430 and KTM XPO, while a road-going Kawasaki Ninja ZX-10R Superbike helped promote its motorcycle range. McMartin said the show had helped Maxxis “make a major impact with a key target audience,” as many of the UK’s performance and tuning enthusiasts visited the show. The show also marked the public debut of Maxxis’ new UK website, the 2011 corporate hospitality unit and the 2011 international sports sponsorship, in addition to the promotional burlesque Maxxis Babes calendars and mobile phone app.