Mitas shod Fendt tractor on show at Agritechnica
In a move demonstrating Mitas recent efforts to elevate its brand to the level of a premium OE tyre, the company supplied AGCO with Mitas AC tyres, 270/80R32 (front) displayed for fitment on the company's Fendt 210 Vario tractor for row-crop application on its Agritechnica stand.
“Being mounted on a Fendt tractor is a breakthrough for Mitas,” OE Key account manager Jens Steinhardt said, adding: “Fendt will appreciate the tyre’s performance based on its Conti predecessor. Mitas strives for perfection. In five out of eight product lines, the…Continental [agricultural] tyre is the standard tyre for Fendt…Every fifth Fendt tractor leaves the production plant mounted with Mitas-made Continental tyres.”
“We measure our success by the yardstick of original equipment manufacturers,” Mitas marketing and sales director Andrew Mabin said. “Mitas is an innovative European producer of tyres.”
In 2012, Mitas celebrates 80 years since the first tyres were made at its oldest production plant.