CGS Tyres Expands in France
CGS Tyres has announced plans to expand in the French markets after Copadex agreed to cede exclusivity in distributing CGS-produced Continental agricultural tyres in France as of 15 January 2011. CGS Tyres now sells all its brands in France, namely Mitas, Cultor and Continental (produced under licence). This consolidation was preceded by an announcement made in September about CGS Tyres acquiring distribution rights for Mitas tyres from L’Européenne de pneumatiques. Copadex will continue to sell Continental tyres.
“This change opens sales opportunities for Copadex and CGS Tyres”, said Andrew Mabin, marketing and sales director. “In 2004, CGS bought the Continental agricultural tyre division, and with it CGS inherited a sales network that is now being optimised”. In the French agricultural tyre replacement market, half of CGS Tyres sales are currently in the Mitas brand and half in Continental-brand tyres. “Copadex will remain the key dealer of CGS Tyres in France”, Mabin added.
“This agreement will allow Copadex to sell CGS Tyres’ industrial tyre range”, said Bruno Clairay, managing director of Copadex. “This is a new step in our companies’ partnership,” added Xavier Menigoz, general manager of CGS Pneus France, Both company representatives displayed a keen interest in accelerating the promotion of the Mitas and Continental agricultural tyre brands in France.
CGS Tyres is a major European producer of off-road tyres. The company is looking to expand its North American business as it is building an agricultural tyre production plant in Iowa. The plant will become operational in 2012.