Don’t put tyre purchases on the backburner – Delticom

Online tyre retailer Delticom has referred to passenger car tyres as the new “black gold” and comments that these guarantors of vehicular safety and mobility can now very often only be obtained at far higher prices than in 2010. Discussing the issue, Delticom AG CEO Rainer Binder makes it clear that “car drivers are likely facing drastic price increases in 2011.” Binder elaborates that “raw material prices are virtually exploding. Many manufacturers purchase the raw materials needed for tyre production months in advance. The drastic increase in raw material prices in the last few weeks will thus become noticeable in retail prices after a time lag. But further substantial price increases are expected in the course of the year. Against this backdrop I can only urge drivers who need new tyres to buy them now and not put purchasing tyres on the back burner.”