Yokohama hails Chelsea success as team wins ‘football’s biggest prize’

Monday 15th May 2017 | 0 Comments

Chelsea celebrates winning the Premier League with two games to spare; Yokohama is in its second season as the club’s shirt sponsor (Getty Images)
Chelsea celebrates winning the Premier League with two games to spare; Yokohama is in its second season as the club’s shirt sponsor (Getty Images)

Chelsea’s 1-0 victory at West Bromwich Albion completed the club’s Premier League championship with two games to spare in shirt sponsor Yokohama’s second season with the club. The Japanese tyre manufacturer has enjoyed the benefits of its association with the winners of what it calls the biggest and most prestigious prizes in world club football, with a “big increase” in “brand recognition,” according to David Seward, managing director, Yokohama HPT Ltd. Yokohama’s sponsorship also helped generate some publicity for road safety charity TyreSafe this year, as Chelsea became a member, and displayed the organisation’s messages at Stamford Bridge.

Chelsea’s latest victory is the club’s fifth Premier League title, the first under new manager Antonio Conte and the first since Yokohama became the club’s official shirt partner in 2015. The club also has the chance of adding further domestic honours in just under two weeks’ time when it meets Arsenal at Wembley in the end of season showcase, the FA Cup final.

“We’d like to offer our congratulations to all of the staff, players and behind the scenes officials at Chelsea on their latest Premier League title,” comments Seward. “We’ve had the pleasure of watching some fantastic action at Stamford Bridge this year, and it’s great that this has resulted in another title for the Blues.”

The Premier League is the most watched sports league in the world, broadcast in more than 200 territories, giving premium tyre manufacturer Yokohama a significant boost to its global brand awareness. Indeed, in the UK alone, Chelsea matches have appeared on live television broadcasts on dozens of occasions already this season, including Sky Sports, BT Sport and BBC channels. With further significant television news coverage, football highlights programmes and other print and online media coverage of the team, Yokohama and Chelsea have enjoyed an estimated audience in excess of 100 million.

“In addition to the success on the pitch, our partnership with Chelsea has also delivered a significant commercial boost for us too,” adds Seward. “We’ve seen a big increase in our brand recognition which we have managed to directly translate into securing a greater market share. What’s more, we’ve also been able to help promote tyre safety by encouraging Chelsea to lend its weight and support TyreSafe’s campaigns. We wish Chelsea the very best of success in the FA Cup final and look forward to another exciting and high profile season next year.”

Chelsea chairman Bruce Buck added: “It has been a wonderful season for everybody here at Chelsea Football Club and we hope the campaign will get even better when we play in the FA Cup final at Wembley Stadium on May 27. We would like to thank Yokohama for their tremendous support this season. We look forward to more successes together in the coming years.”

Chelsea’s victory in the Premier League means the club will automatically qualify for next season’s UEFA Champions League, giving Yokohama even greater visibility both in the UK and around the world, especially in Europe, with a minimum of six games in the continent’s premier competition.

Yokohama US operations add congratulations

Illustrating the global reach of the English Premier League, and the applicability of Yokohama’s sponsorship deal to markets around the world, the company’s USA operations added its message of support to Chelsea. “Congratulations to Chelsea FC on another hard-fought championship season,” said Fred Koplin, Yokohama Tire Corporation (YTC) senior director of marketing and motorsports. “Yokohama aligned with Chelsea because they are an exciting global brand and winners. We are very proud to support the Blues and be part of the Chelsea family.”

Alan Holtschneider, YTC director of marketing, added: “We’ve woven Chelsea into many of our marketing programs here in the US, including our involvement with US Youth Soccer and the Yokohama Skills Challenge, as well as the upcoming Needham Soccer Tournament. Chelsea winning the EPL title again is icing on the cake.”

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Category: Company News, International News, UK News