Michelin: Planned obsolescence is ‘quite developed’ in the European tyre market

The new budget tyre took longer to come to a standstill than the worn premium product

Michelin further re-affirmed its opposition to increasing minimum tyre tread depths (and of those that recommend changing tyres at 3mm) on 11 May when the company held a “The truth about worn tyres” demonstration at its ultra-modern Ladoux global research and development centre near Clermont-Ferrand in France. But what is the truth about tread depth? Tyres & Accessories spent a day experiencing some of the differences between tyres currently available in the European market and spoke with the Michelin senior vice president responsible for the firm’s whole-life tyre strategy, Bernard Delmas, in order to find out more.

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