Chelsea’s 1-0 victory at West Bromwich Albion completed the club’s Premier League championship with two games to spare in shirt sponsor Yokohama’s second season with the club. The Japanese tyre manufacturer has enjoyed the benefits of its association with the winners of what it calls the biggest and most prestigious prizes in world club football, with a “big increase” in “brand recognition,” according to David Seward, managing director, Yokohama HPT Ltd. Yokohama’s sponsorship also helped generate some publicity for road safety charity TyreSafe this year, as Chelsea became a member, and displayed the organisation’s messages at Stamford Bridge.
Yokohama Tire Corporation has found its “ultimate Chelsea FC fan”. Responding to the Yokohama True Blue Fan Challenge contest, Daniel E of Phoenix, Arizona put on his Chelsea beanie and shirt and started working on the winning entry. The tyre manufacturer, and Chelsea shirt sponsor, called his short video “creative” and “clever”, awarding it the top prize out of hundreds of entries: a trip to see Chelsea beat Liverpool 1-0 at the Rose Bowl in Pasadena on 27 July. The prize also included $1,000 in spending money, tickets, hotel, airfare and a 2016-2017 Chelsea FC jersey signed by the first team squad.
Yokohama Tire Corporation (YTC) is ready to go golfing again. For the second consecutive year, the tyre maker’s US North American manufacturing and marketing operation is teaming up with the Robert Trent Jones (RTJ) Golf Trail and the Ladies Professional Golf Association (LPGA) to host the Yokohama Tire LPGA Classic. The 2015 tournament will be held between 27 and 30 August in the charming town of Prattville, Alabama. Defending champion Mi Jung Hur is expected to return, along with other top players from last year’s field, including Stacy Lewis, Brittany Lincicome, Cristie Kerr, Morgan Pressel, Chella Choi and Ai Miyazato.