Michelin returns to the top of online brand ranking

Thursday 13th October 2016 | 0 Comments

 
DEX Prominence InDEX™ scores for the 17 brands in 2016, compared with the scores for the brands (where available) from all previous years back to 2005
DEX Prominence InDEX™ scores for the 17 brands in 2016, compared with the scores for the brands (where available) from all previous years back to 2005
Michelin has returned to the top of our annual online brand equity study run in conjunction with Cambridge-based specialists NetNames. The results marks a return to fortunes for the French global player, which has dominated the research for most of the 12 years it has been running until Continental seized first position last year. Indeed, the research has only been topped by three of the tyre majors in its history – Michelin, Continental and Pirelli. However, while the top of the table has been dominated by a select few of the world’s largest tyre manufacturers, some of the biggest gains have been made at the opposite end of the spectrum where the mid-range and economy brands we study have some of the biggest gains.

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Category: Company News, International News, News, Online Brand Equity