Hankook signs three-year global Real Madrid partnership
Hankook has signed a global partnership contract with Real Madrid CF. The contract starts from July 2016 and is set to last three seasons. By virtue of the deal, Hankook aims to add some 450 million Real Madrid fans from different global markets such as the Asian Pacific region including China, Latin America, and of course Europe. As well as perimeter advertising during all home games at the football club’s Santiago Bernabéu stadium, Hankook will have access to a range of further global marketing rights.
“This strategic partnership with one of the world’s best football clubs is a gift to our customers and of course the fans of the Hankook brand around the world”, said Seung-Hwa Suh, Hankook Tire’s vice chairman and CEO, adding: “as Hankook Tire and Real Madrid share the culture of winning innovation in respective fields, we believe that the partnership would be another stepping stone for both parties to enhance reputation as premium brands in the global community. Hankook Tire will provide outstanding driving performance to our customers matched with Real Madrid’s outstanding contribution to football.”
The sponsorship agreement between Real Madrid and Hankook Tire will not be limited to the team’s home matches of the Primera División (the Spanish 1st league), but also includes Real Madrid’s Copa del Rey matches (the Spanish national soccer cup) as well as international home and away matches.
Hankook already sponsors: UEFA Europa League, BV Borussia Dortmund (German 1st league football club), Northampton Rugby Football Club (English Premiership), Lyon Olympique Universitaire Équipe Pro (French Rugby league), DTM (Deutsche Tourenwagen Masters), FIA Formula 3 European Championship and more.