This month, Hercules Tire and Rubber Company celebrates its 70th anniversary. Established as a cooperative by independent tyre dealers and retreaders seeking quality products at an affordable price, the company has grown into a value segment leader that today offers a comprehensive selection of tyres under its Hercules, Ironman and Dynatrac brands.
Founded in France in 1971, Point S Group is now present in 48 countries across four continents. Point S officially launched in the UK in 2011 and therefore celebrated a decade on these shores last year. Just as Tyres & Accessories was on-hand when pre-launch discussions were taking place on the fringes of the Reifen Essen show back in 2010, while the market prepared for Tire Cologne 2022, we caught up with network manager Wayne Daniel in order to find out more.
Hindsight is said to be 20/20, yet this isn’t a faculty that helped the tyre industry this year. Early optimism driven by vaccine rollouts quickly turned to despair as sideways-parked container ships, skyrocketing sea freight prices, rising material costs and supply shortages delivered blow after blow. As we enter the final quarter of the year we have a much clearer view of what’s going on, and what we see is that tyres will be pricier in the coming months – assuming we can get our hands on them.
Point S has launched a new version of its private label winter tyre. The new product’s launch is part of the renewal program of the Point S branded tyre range. It follows the market introduction of the new Summerstar 3+ that took place early this year. To support this, a new European campaign has been introduced this year with the personified tyre characters: the SummerHero and the WinterHero.