11 years ago, we published our analysis of the impact of social media and price comparison on the tyre business. Back then in July 2011, Facebook was the number one social network, with 750 million users, of which a third accessed the site via mobile devices. As of July 2022, Facebook has 2.934 billion.
MAHA UK has launched a LinkedIn page and subsequent advertising campaign to complement the brand’s Facebook page, which has reportedly been “an excellent tool to generate new leads and sales, as well as sharing updates from equipment installations and news from within the UK and other MAHA subsidiaries around the world”. Indeed, MAHA UK has pledged to not just increase its visibility online, but to provide followers with “valuable and exciting material”.
Maha UK’s Luke Fuller joined the company during 2020, right in the midst of the pandemic, but he didn’t let the ‘stay at home’ rule affect his confidence or ability to build a rapport with customers. Now back out on the road, he’s keen to make up for lost time.
As popular as our annual social media ranking is, we are often asked where we get the numbers from. Our table is designed to be as transparent as possible, but in order to offer a little more detail, here’s a description of our methodology.
Cooper Tire & Rubber Company (@CooperTire) has regained first place in Tyres & Accessories’ annual global tyre social media ranking. The US-based tyre manufacturer topped the chart in 2014, with a score of 84. However, the company’s score decreased to 78.3 in 2015 and the firm fell back to third place. Nevertheless, this year’s score of 81.7 is enough to return Cooper to the top of the tree, with 9.65 points of clear water between it and last year’s winner Pirelli.
Dunlop has topped Tyres & Accessories 2016 social branding table with a score of 81.55. Like our annual global tyre social branding survey, this aims to produce a meta-score based on existing social influence metrics (namely Klout and Kred), covering both contacts and interactions across the leading social media channels including – but not limited to – Twitter, Facebook and Linkedin. The difference is that the UK table focuses on accounts managed in and for the UK tyre business.
This week, Michelin launched what it calls a “new brand ecosystem” – the French tyre maker has introduced an entirely redesigned michelin.com site, a worldwide Facebook page and YouTube channel, and a new presence on LinkedIn. The new site is designed to be more accessible and ergonomic while also intuitive and functional; Michelin describes it as “an expression of the brand’s digital promise” that is aligned with its values and the brand’s stated mission of giving “everyone a better way forward.”
The Independent Automotive Aftermarket Federation (IAAF) has held the first in a new series of members’ network meetings for parts suppliers, distributors, installers and members of the press. All 30 places were taken at the exclusive event, held at First Line’s headquarters in Banbury. Feedback was extremely positive with the information provided described as “excellent” by attendees, with additional comments rating the event as “very informative” and “thought provoking”.
The Independent Automotive Aftermarket Federation is launching a series of members’ meetings around the UK with a networking opportunity and seminar on Tuesday 25 March at First Line HQ, Banbury. The event will be the first of its kind and is open to all IAAF supplier, factor and garage members.
No one can deny that computers are now an integral part of the way we live and work. With the advent of mobile Internet connectivity – especially in the context of social media – they have become a central part of most of our lives. With this comes both an Orwellian suspicion of what people/corporations/governments might do with this data and the biggest opportunity yet to put your products and services in front of the right people. While the purpose of well-established media gatekeepers has been challenged by easier than ever information sharing, new quality and relevance measures have entered the market to help navigate the informational maelstrom.
Finding a job at Continental just became easier for people on the go – the tyre and automotive supplier has released an Apple-compatible career app, and it shares that an Android version is currently in development. Conti says the app can help potential employees “conveniently find a dream job with the international automotive supplier.”
Now with more than 100,000 fans on Facebook, brake manufacturer Brembo says it can boast “absolute leader status as a social networker among automotive component manufacturers worldwide”, having reached the milestone of more than 100,000 fans on Facebook. In reaching six figures, the group joins the world's top exponents of digital communication in its sector of interest — namely automotive components — as well as gaining a high profile among brands associated with other categories of merchandise.
(Photo: Adem AY; Unsplash)
Maha UK
Maha UK