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The Top 20 online tyre brands 2022

Company News, International News
(Photo: Adem AY; Unsplash)

11 years ago, we published our analysis of the impact of social media and price comparison on the tyre business. Back then in July 2011, Facebook was the number one social network, with 750 million users, of which a third accessed the site via mobile devices. As of July 2022, Facebook has 2.934 billion.

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Related news:

  1. Cooper regains global tyre social media crown
  2. @sign of the times
  3. 2020 tyre brand social media ranking: Where the numbers come from
  4. Dunlop leaps into the pole position in UK tyre social media ranking
20th October 2022/by Chris

MAHA UK launches LinkedIn page

UK News
Maha UK

MAHA UK has launched a LinkedIn page and subsequent advertising campaign to complement the brand’s Facebook page, which has reportedly been “an excellent tool to generate new leads and sales, as well as sharing updates from equipment installations and news from within the UK and other MAHA subsidiaries around the world”. Indeed, MAHA UK has pledged to not just increase its visibility online, but to provide followers with “valuable and exciting material”.

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Related news:

  1. Dunlop leaps into the pole position in UK tyre social media ranking
  2. Maha UK recruit adapts sales technique in pandemic
  3. Cooper regains global tyre social media crown
  4. 2020 tyre brand social media ranking: Where the numbers come from
25th November 2021/by Chris

Maha UK recruit adapts sales technique in pandemic

UK News
Maha UK

Maha UK’s Luke Fuller joined the company during 2020, right in the midst of the pandemic, but he didn’t let the ‘stay at home’ rule affect his confidence or ability to build a rapport with customers. Now back out on the road, he’s keen to make up for lost time.

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Related news:

  1. MAHA Ireland supplied lifts at centre of Irish MOT crisis
  2. Autogem upgrades tyre diagnostics range
  3. MAHA UK MD on pandemic and Brexit: We prepared, adapted and business is strong as a result
  4. Combined MOT and service rates soar in February
25th June 2021/by Chris

2020 tyre brand social media ranking: Where the numbers come from

Company News, International News

As popular as our annual social media ranking is, we are often asked where we get the numbers from. Our table is designed to be as transparent as possible, but in order to offer a little more detail, here’s a description of our methodology.

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Related news:

  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Cooper regains global tyre social media crown
  4. Pirelli leading global social media tyre brand 2015
15th October 2020/by Chris

Cooper regains global tyre social media crown

Company News, International News, News, Premium

Cooper Tire & Rubber Company (@CooperTire) has regained first place in Tyres & Accessories’ annual global tyre social media ranking. The US-based tyre manufacturer topped the chart in 2014, with a score of 84. However, the company’s score decreased to 78.3 in 2015 and the firm fell back to third place. Nevertheless, this year’s score of 81.7 is enough to return Cooper to the top of the tree, with 9.65 points of clear water between it and last year’s winner Pirelli.

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Related news:

  1. @sign of the times
  2. Dunlop leaps into the pole position in UK tyre social media ranking
  3. Cooper tops global social media ranking
  4. Tyre Safety Month 2014 launches
23rd September 2016/by Tyrepress Editors

Dunlop leaps into the pole position in UK tyre social media ranking

Company News, UK News

Dunlop has topped Tyres & Accessories 2016 social branding table with a score of 81.55. Like our annual global tyre social branding survey, this aims to produce a meta-score based on existing social influence metrics (namely Klout and Kred), covering both contacts and interactions across the leading social media channels including – but not limited to – Twitter, Facebook and Linkedin. The difference is that the UK table focuses on accounts managed in and for the UK tyre business.

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Related news:

  1. @sign of the times
  2. Cooper regains global tyre social media crown
  3. Maxxis to boost social networking
  4. Tyre Safety Month 2014 launches
23rd September 2016/by Tyrepress Editors

Michelin launches new corporate site, media portals

Company News, Premium

This week, Michelin launched what it calls a “new brand ecosystem” – the French tyre maker has introduced an entirely redesigned michelin.com site, a worldwide Facebook page and YouTube channel, and a new presence on LinkedIn. The new site is designed to be more accessible and ergonomic while also intuitive and functional; Michelin describes it as “an expression of the brand’s digital promise” that is aligned with its values and the brand’s stated mission of giving “everyone a better way forward.”

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Related news:

  1. @sign of the times
  2. Cooper regains global tyre social media crown
  3. New Pirelli website online with increased video content
  4. Michelin commencing aircraft tyre collaboration with Aviall
2nd July 2014/by Tyrepress Editors

IAAF network meeting launch success

UK News
Adam Petford

The Independent Automotive Aftermarket Federation (IAAF) has held the first in a new series of members’ network meetings for parts suppliers, distributors, installers and members of the press. All 30 places were taken at the exclusive event, held at First Line’s headquarters in Banbury. Feedback was extremely positive with the information provided described as “excellent” by attendees, with additional comments rating the event as “very informative” and “thought provoking”.

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Related news:

  1. IAAF launches network meetings
  2. Wendy Williamson to become IAAF chief executive
  3. Craig McCracken joins IAAF Council
  4. IAAF conference targets eCall, type approval and internet parts
3rd April 2014/by Tyrepress Editors

IAAF launches network meetings

UK News

The Independent Automotive Aftermarket Federation is launching a series of members’ meetings around the UK with a networking opportunity and seminar on Tuesday 25 March at First Line HQ, Banbury. The event will be the first of its kind and is open to all IAAF supplier, factor and garage members.

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Related news:

  1. IAAF network meeting launch success
  2. Wendy Williamson to become IAAF chief executive
  3. Craig McCracken joins IAAF Council
  4. Workshops “can’t survive on one piece of diagnostic kit” – Launch UK
13th March 2014/by Tyrepress Editors

@sign of the times

Company News, Premium, UK News

No one can deny that computers are now an integral part of the way we live and work. With the advent of mobile Internet connectivity – especially in the context of social media – they have become a central part of most of our lives. With this comes both an Orwellian suspicion of what people/corporations/governments might do with this data and the biggest opportunity yet to put your products and services in front of the right people. While the purpose of well-established media gatekeepers has been challenged by easier than ever information sharing, new quality and relevance measures have entered the market to help navigate the informational maelstrom.

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Related news:

  1. Cooper tops global social media ranking
  2. Tyre Safety Month 2014 launches
  3. Pirelli leading global social media tyre brand 2015
  4. Cooper regains global tyre social media crown
8th October 2013/by Tyrepress Editors

Career app brings Conti jobs to your phone

News

Finding a job at Continental just became easier for people on the go – the tyre and automotive supplier has released an Apple-compatible career app, and it shares that an Android version is currently in development. Conti says the app can help potential employees “conveniently find a dream job with the international automotive supplier.”

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  1. Maxxis investigates Team Japspeed Impreza theft
  2. Jaguar investing £350 million in new Wolverhampton engine plant
  3. Conti returns to DAX today
  4. Trelleborg launches 3 apps for farming professionals
29th November 2012/by Tyrepress Editors

Brembo a "Facebook leader"

Product News

Now with more than 100,000 fans on Facebook, brake manufacturer Brembo says it can boast “absolute leader status as a social networker among automotive component manufacturers worldwide”, having reached the milestone of more than 100,000 fans on Facebook. In reaching six figures, the group joins the world's top exponents of digital communication in its sector of interest — namely automotive components — as well as gaining a high profile among brands associated with other categories of merchandise.

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Related news:

  1. Brembo adopts new aftermarket packaging
  2. Brembo races to North American supply deals
  3. Pirelli announces new Diablo Super Biker app features
  4. Maxxis to boost social networking
1st August 2012/by Tyrepress Editors

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