Cho Hyun-bum is now the sole head of Hankook & Company, the holding company that oversees Hankook Tire & Technology and seven other affiliates. Older brother Cho Hyun-sik announced his resignation as vice-chairman in a letter to shareholders yesterday
Artificial intelligence (AI) and digital sensor technology is being employed to automate the inspection of freshly-manufactured tyres at Hankook Tire & Technology’s production facilities. Hankook says its automatic inspection system will improve efficiency and consistency at the final stage of product testing.
Hankook has signed a three-season global partnership contract with Real Madrid. The deal, which began in July 2016, was marked by a contract signing at the globally famous team’s Santiago Bernabéu stadium, where Hankook’s advertising has been visible on perimeter hoardings in 2016/17 season home games. Hankook Tire worldwide president and CEO Hyun Shick Cho and Real Madrid CF president Florentino Pérez were joined by members of the first team squad for the occasion. The Korean manufacturer said the partnership adds 450 million Real Madrid fans from different global markets, allowing Hankook to strengthen its engagement and reach out to consumers around the world.