A reshuffling of senior management at Yokohama Rubber Co. Ltd. and its Alliance Tire Group (ATG) subsidiary will occur at the end of March. Hikomitsu Noji, who has served as the company’s president since 1 October 2016, has been appointed chairman of ATG. He begins in this role on 30 March 2017, taking over from Toru Kobayashi, who has held the position of chairman of the Yokohama Rubber Co. Ltd. subsidiary since its acquisition on 1 July 2016. Upon handing his Alliance Tire Group responsibilities over to Noji, Kobayashi will become an advisor to Yokohama Rubber.
Masataka Yamaishi has been appointed president of Yokohama Rubber Corporation’s Tire business. Yamaishi was promoted to this role effective 1 October and succeeds Hikomitsu Noji, who had held the position since its creation five years ago. Noji remains president of Yokohama Rubber and a member of the company’s board.
A ceremony held on 20 January marked the official opening of Yokohama Rubber’s new winter tyre testing facility in Japan. The ribbon on the Tire Test Center of Hokkaido (TTCH) was cut by a number of dignitaries, including Yokohama Rubber president Hikomitsu Noji and Masahito Nishikawa, mayor of host city Asahikawa.
Hideto Katsuragawa has been named president of Yokohama Rubber’s Tire Business, effective 1 January 2015. He takes over from Hikomitsu Noji and carries out this new function alongside his existing roles as Chief Tire Marketing officer, head of the O.E. Tire Sales & Marketing division, and president of Yokohama Continental Tire Co., Ltd.
In February 2014, Yokohama India Private Limited reported the inauguration of its new factory in Bahadurgarh, with the Chief Minister of India’s Haryana State, Shri Bhupinder Singh Hooda, doing the honours. However it seems two official openings are better than one, and Yokohama Rubber shares today that an official opening ceremony was held at the plant on 1 November. And a further ceremony – the second or third, depending on who you ask – was held the following day for tyre dealers from around India.
Hikomitsu Noji, CEO of Yokohama Corporation of North America and CEO of Yokohama Tire Corporation, will return to Japan to become president of Yokohama Rubber’s Tire business. This new role commences 1 October. Succeeding Noji as CEO of Yokohama Corporation of North America is Takaharu Fushimi, who is currently head of Yokohama Rubber’s OE Tire Sales & Marketing division and president of Yokohama Continental Tire.