Continental “working at full speed” to restructure rubber supply chains
The goal at Continental is to exclusively obtain natural rubber for its tyres from responsible sources as of 2030. Confirmation of responsible sourcing is essential to natural rubber’s status as a sustainable raw material, and gaining this confirmation requires traceability within the supply chain. Although completely seamless traceability is currently technically impossible, Continental says it is “working at full speed” on a blueprint for the sustainable and responsible structuring of natural rubber supply chains.