Twenty years is a long time in the tyre business. Back in 2002, products from China were still a relatively unknown quantity and European wholesalers were taking their first, tentative steps towards getting to know Chinese manufacturers a little better. It was a steep learning curve on both sides, but some relationships have endured and thrived over the past two decades. The partnership between wholesaler European Tyre Distributors B.V. (ETD) and Shandong-headquartered Linglong Tire is one such success story.
2 April sees the launch of the AA’s first professional mobile tyre fitting service. Called ‘AA Tyres’, the service is a joint venture with Manchester-based Event Tyres and initially, the fleet consists of 30 AA-liveried vans, each equipped to change tyres, repair punctures and balance wheels at a location convenient to the driver. The news confirms earlier reports suggesting such a move was on the horizon.
Netherlands-based Event Tyres BV has revealed plans to launch three new products at the Autopromotec exhibition in Bologna, Italy in May. The new products are called the Futurum, Semita and Potentum and are aimed at high performance, SUV and UHP orientated vehicles respectively. With Autopromotec less than two months away, Tyres & Accessories spoke with Eddy Oost, managing director of Event Tyre BV, in order to find out more about the products and the company’s broader expansion strategy.
Stapleton’s says that availability, affordability, customer focus and safety remain at the top of the agenda in the passenger car tyre market, a philosophy that inspires its stable of exclusive brands, including Maxxis, Nexen, Matador, Primewell and Event. “It’s a matter of horses for courses really… and when the economic going’s tough as it has been for the last few years, our retailers tell us they need to offer hard-pressed drivers a choice of brands and products that covers all sizes, sectors and price points,” says Nigel O’Hara, Stapleton’s head of general wholesale. “If the retailer doesn’t have the right tyre for the customer at the right time and at the right price, chances are they’ll lose the sale. At the same time, neither we nor our retail partners are willing to sacrifice performance or safety just to stay competitive.”