Toyo Tire signs strategic partnership with JAOS

A new strategic partnership between Toyo Tire Corporation and automotive component manufacturer JAOS Corporation aims to increase the value of both brands within the SUV and 4×4 sector around the world. The two Japanese companies will collaborate in marketing activities and leverage their aggregate knowledge gained through joint participation in motorsports events and original product testing.

JAOS supplies aftermarket and OEM accessories for SUVs and 4x4s. To increase its brand recognition and new product development, the company has participated in a number of off-road races both in Japan and overseas, including the Asia Cross Country Rally.

Toyo Tire says it remains committed to product development and ramping up its SUV tyre capacity in order to expand sales of its ‘Open Country’ SUV tyre brand.

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