Tirescanner.com appoints VP sales

Scott Friedman, VP sales for Tirescanner.com

Tirescanner.com has appointed former Jack Williams director of marketing, Scott Friedman as VP of sales. The US online tyre sales portal’s president, and founder of Blackcircles.com in the UK, Mike Welch said: “I am delighted to be able to welcome Scott into the Tirescanner family. It is really important to me that we appoint the very best talent from the tyre industry.”

In addition to his three years at Jack Williams, Friedman worked in start-ups and led marketing agency Stream for four years as director of client services, focusing on brand and digital marketing in the automotive and tyre industry.

Welch added: “What is particularly exciting about this appointment is Scott’s experience in running one of the country’s best independent chains of tire retailers which means he appreciates the value the Tirescanner offer brings to retailers and is therefore really well placed to help us communicate that message country wide to other top retailers looking to increase their share of online sales at low cost.”

Friedman added: “I’ve been extremely impressed by the passion Mike and the Tirescanner team have to build a retailer focused online tyre marketplace. I am excited to extend our vision by helping local tyre shops maintain control of their ‘own’ online tyre sales.”

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