Tyres & Basketball: Continental’s latest sponsorship engagement

15th December 2014 | 0 Comments
 
Tyres & Basketball: Continental’s latest sponsorship engagement
Continental is counting on “millions of fiercely loyal, and passionate, college basketball fans” being exposed to its brand and products

A new multi-year deal signed by Continental in the US will give it a brand presence at a total of 381 college basketball games per season. Continental Tire the Americas has entered into a partnership with International Management Group (IMG) property schools and Learfield property schools, and becomes the ‘Official Partner of Basketball’ for schools in six high-profile conferences. The tyre maker will be visible both courtside and during televised games.

The rest of this article is for subscribers only:
Log inSubscribe

Tags: , , , ,

Category: International News

[ + ]