You are here: / basketball

Posts

Continental recycles Extreme E tyres into basketball court

,
Continental

Continental is donating rubber paving stones made from recycled Extreme E tyres for the construction of a community basketball court in Hanover. According to Continental, 200 Extreme E tyres have been recycled from the first season. The Extreme E tyres underwent “a particularly complex manufacturing process to extract all chemical components from the tyres” before transforming them into paving stones. Now the tyres will be given a second life as the foundation of a high-level basketball court.

The rest of this article is for subscribers only:
Log inSubscribe

Related news:

  1. Tyres & Basketball: Continental’s latest sponsorship engagement
  2. Vacu-Lug supporting Midland Doctors
  3. Sailun named Transportation Partner for World Child Cancer
  4. Conti announces US promotions
/by

BKT becomes premium partner of Euroleague Basketball

,
BKT

Off-road tyre specialist BKT has signed a new sports sponsorship deal. The Indian group will be a Premium Partner of EuroLeague Basketball, organiser of the two most prestigious European basketball club competitions, over the next three years until the 2022/23 season. The Turkish Airlines EuroLeague and the 7DAYS EuroCup bring together 42 teams, representing 14 countries. BKT branding will be present at the first round of 2020/21 season games on 1-2 October. It will be displayed on LED systems, Jumbotrons and on-site initiatives. BKT will also gain television exposure via graphics and headers and pre- and post-game interview backdrops. BKT will also appear on EuroLeague and EuroCup digital and social media.

Read more

Related news:

  1. Football: BKT named title sponsor of Italy’s Serie B
  2. American football: BKT the presenting sponsor for U19 European Championship
  3. BKT sponsors 6 IPL cricket franchises
  4. Football: BKT partners with Spain’s LaLiga
/by

Linglong an NBA China games 2019 partner

Linglong Tire returns next month as an official partner of the NBA China Games. This year’s event, the third that Linglong has supported, involves two preseason games between the 16-time NBA Champion Los Angeles Lakers and the Brooklyn Nets. The Lakers and Nets will play on 10 October in Shanghai, followed by a rematch in Shenzhen two days later.

Read more

Related news:

  1. Linglong Tire main sponsor for China’s Expo 2020 pavilion
  2. Linglong Tire signs cooperation agreement with Geely
  3. Safe-Run equipping Linglong’s Serbia tyre plant
  4. Linglong Tire cancels NBA China Games partnership
/by

Liqui Moly partners up with the Chicago Bulls

,

German oil and additive specialist Liqui Moly has partnered up with the Chicago Bulls. Advertising in the stadium and on social media seeks to tap into the broad appeal of the American basketball team. Liqui Moly is paying a seven-digit figure in return for the two-year deal. “This is our largest-scale sponsorship program ever in North America,” says Peter Baumann, marketing manager at Liqui Moly.

Read more

Related news:

  1. Liqui Moly sponsors 2017 IIHF Ice Hockey World Championship
  2. Liqui Moly lends its name to handball finals
  3. Liqui Moly continues to back winter sports
  4. Liqui Moly to support Yamaha in the Superbike World Championship
/by

Goodyear becomes uniform sponsor to NBA’s Cleveland Cavaliers

The Cleveland Cavaliers, currently the defending champions in the USA’s National Basketball Association, hail from the state in which The Goodyear Tire & Rubber Company is based. And upon entering into a multiyear sponsorship agreement with the Cavaliers, the Ohio-based tyre maker spoke of “home-state pride.” The deal, announced yesterday at the Cavaliers’ home arena, will see the Goodyear Wingfoot logo appear on player uniforms from the 2017-18 season.

Read more

Related news:

  1. Tyres & Basketball: Continental’s latest sponsorship engagement
  2. Astronomical salaries – merely paid or actually earned?
  3. Goodyear sponsors Pro Football Hall of Fame: video
  4. U.S. Senator to Goodyear: Workers are ‘tired of this corporate race to the bottom’
/by

Kumho Tire extends USA basketball sponsorship

Two new partnerships have deepened Kumho Tire USA’s engagement with the NBA. In separate agreements, the company has become the new official tyre of the Atlanta Hawks and the Charlotte Hornets.

Read more

Related news:

  1. Tyres & Basketball: Continental’s latest sponsorship engagement
  2. Goodyear becomes uniform sponsor to NBA’s Cleveland Cavaliers
  3. Liqui Moly partners up with the Chicago Bulls
  4. Baseball sponsorship: Westlake pairs up with San Diego Padres
/by

Tyres & Basketball: Continental’s latest sponsorship engagement

A new multi-year deal signed by Continental in the US will give it a brand presence at a total of 381 college basketball games per season. Continental Tire the Americas has entered into a partnership with International Management Group (IMG) property schools and Learfield property schools, and becomes the ‘Official Partner of Basketball’ for schools in six high-profile conferences. The tyre maker will be visible both courtside and during televised games.

Read more

Related news:

  1. General Tire remains official tyre to US Jeepspeed series
  2. Kumho Tire extends USA basketball sponsorship
  3. Goodyear becomes uniform sponsor to NBA’s Cleveland Cavaliers
  4. Liqui Moly partners up with the Chicago Bulls
/by

Linglong sponsors Ugandan National Basketball

On 31 May Linglong Tire signed an two year sponsorship deal with the Federation of Uganda Basketball Association (FUBA). The partnership, which will see financial and material assistance extended to Uganda’s national basketball team, is the first of its kind in the African Continent.

Read more

Related news:

  1. Linglong an NBA China games 2019 partner
  2. Tyres & Basketball: Continental’s latest sponsorship engagement
  3. Kumho Tire extends USA basketball sponsorship
  4. Linglong sponsors Chinese volleyball team
/by