Tyre makers get behind US college basketball
College basketball seems to be a popular current choice for sponsorship deals in the US, with two tyre makers announcing plans to support tournaments. Hankook Tire America stated on 17 November that it would advertise during nine men’s tournaments during November and December, while Continental Tire the Americas reported it has been named title sponsor for two marquee college basketball tournaments, the Las Vegas Invitational and the Las Vegas Classic.