Environmental award for BluEarth-1
At this month’s Pneu Expo 2012, Yokohama’s flagship eco tyre the BluEarth-1 was awarded a Pneu Expo Innovations Trophy. Trophies were given for excellence in one of three categories: environmental actions, shop equipment innovations, and service innovations. The Japanese tyre maker was awarded the trophy for environmental actions, recognising the BluEarth-1’s contribution to bettering the environment through improved vehicle fuel economy.
The BluEarth-1 was developed based on Yokohama’s global BluEarth concept of “being human and socially friendly combined with improvements to environmental performance.” The tyre incorporates Yokohama’s latest environmental technologies such as nano blend rubber, orange oil, aerodynamic design, Airtex Advanced liner and weight reduction.
In addition to this latest award in France, the BluEarth concept has also been honoured with the Japanese Good Design Award, which it won last year, and a BluEarth-1 specimen has been on display at the Museum of Science in Boston, USA since the autumn of 2011.