Olympic Channel – Bridgestone named first Founding Partner

Tuesday 16th August 2016 | 0 Comments

Masaaki Tsuya (l) and Thomas Bach celebrate Bridgestone’s partnership with the Olympic Channel
Masaaki Tsuya (l) and Thomas Bach celebrate Bridgestone’s partnership with the Olympic Channel

Bridgestone has become the first Founding Partner of a new digital platform dedicated to the Olympic Movement. The tyre maker signed a collaborative agreement with the International Olympic Committee (IOC) yesterday to confirm its support of the Olympic Channel, a platform that gives fans the opportunity to experience the power of sport and the Olympic Movement all year round. The Olympic Channel will launch worldwide on Sunday 21 August following the closing ceremony of the Olympic Games Rio 2016. Bridgestone has committed to this partnership for a four-year period.

“We are delighted that our Worldwide TOP Partner, Bridgestone, has become an Olympic Channel Founding Partner,” says IOC president Thomas Bach. “Bridgestone has demonstrated its support for the Olympic Movement and belief in the Olympic values through its long-term commitment as a Worldwide TOP Partner, and through this new agreement we look forward to working closely with them to bring the Olympic Channel to fans around the world.”

“This is a very exciting time for Bridgestone as our Worldwide Olympic Partnership marks the first truly global marketing platform in our company’s history, and the Olympic Games Rio 2016 – the first ever in South America – are our first as a Worldwide TOP Partner. It is fitting that we also are the first Founding Partner of the Olympic Channel,” adds Masaaki Tsuya, chief executive officer and representative executive officer at Bridgestone Corporation. “The Olympic Movement is universal and we continue to reaffirm Bridgestone’s longstanding support for sport and our belief that the core principles of Olympism – and the world’s greatest athletes – should be celebrated every day of the year.”

Bridgestone joined The Olympic Partner (TOP) programme in June 2014 and will serve as a Worldwide TOP partner over a period of ten years, through to the Olympic Games Tokyo 2020, which will be hosted by the company’s home city. The Japanese firms views its support of the Olympic Channel as a means of strengthening its commitment to the mission of the Olympic Movement, as outlined in Olympic Agenda 2020, of reaching audiences around the world, beyond the Olympic Games period, 365 days a year. Bridgestone’s initial role as a Founding Partner sees it act as the presenting partner of the Olympic Channel’s “Against All Odds”, an eight-episode documentary series that demonstrates the very embodiment of the Olympic spirit and follows eight athletes, with each half-hour episode focusing on one athlete and offering a first-person account of a key turning point, and how personal will and determination helped them to overcome adversity and reach their goals. The first episode in the series will premiere on 21 August.

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