TyreReviews.co.uk has built an influential position within the growing online tyre business sector over the last half-decade. The site’s core focus of user-generated tyre reviews gives visitors the opportunity to present feedback on their experiences with more than 2,500 products; this has resulted in what Tyre Reviews quantifies as “3 billion miles” of motorist feedback. This mileage has helped it to reach around 2.8 million monthly page views (based on March 2016), and as a result the site now claims to influence, via online research, “more than a sixth” of tyre sales in the UK every month. In 2016, the site’s owner, Jonathan Benson, began to publish video tyre reviews himself in addition to the site blog, the most recent of which could be a world first (see video below/on Tyrepress.com). Given the site’s claim to influence such a large proportion of UK tyre sales, Tyres & Accessories also asked Benson for his views on how tyre manufacturers and distributors can increase their own online engagement to capture more of this currently growing market.
The UK consumer-to-consumer reviews website for tyres, tyrereviews.co.uk published its first video tyre test at the beginning of 2016. Asking the question of whether there is a true all-season tyre, the test takes representative premium summer (Michelin Primacy 3), all-season (Goodyear Vector 4Season Gen-2), and winter (Continental WinterContact TS850) tyres, and adds the Michelin CrossClimate. […]
Tyrereviews data suggests mid-range is perceived as outperforming premium The tyre-buying public is most likely to repeat-buy mid-range tyre brands, according to data collected and compiled by consumer tyre rating website, tyrereviews.co.uk. The data, which is based on a total of 11,429 consumer reviews even goes as far as saying that consumers believe their mid-range […]