Specialist broadcast solutions company Cloudbass has signed a new deal with ATS Euromaster to maximise its vehicle uptime. Sky, BBC and ITV turn to Cloudbass to assist in the production of high profile live sports programming, including Scottish Premier League football and the British Touring Car Championship. For this reason, Cloudbass required a support partner that could keep its commercial vehicle fleet on the road and minimise tyre-related downtime.
Giti Tire rides again with Fun Cup UK, having returned as official tyre partner for its second consecutive season. New for the 2017 season, the tyre manufacturer has taken its place on the grid too with a fully liveried GT Radial racing car. The company said the extension of its partnership with the series is part of its growing involvement in European motorsport. The car will be used to raise consumer awareness of the brand while supporting a number of marketing activities throughout the GT Radial Performance Centre (GTPC) network alongside exclusive UK distributor, Micheldever Tyre Services.