Fuchs Lubricants claims its cardboard packaging solution has saved 500 tonnes of plastic since its introduction in 2012 – equivalent of 10 million two litre plastic bottles, or 60 million plastic carrier bags. The Lube Cube allows customers to buy its leading products in a recyclable cardboard box rather than a plastic container.
Mahle Aftermarket has introduced a new packaging design across seven of its leading brands. The new-style packaging will feature bold colours, concise information and a clearer design, all aimed at facilitating handling in motor factors and workshops. It will be available from 1 January 2019, with the current packaging to be used in the interim before being gradually phased out.
Visitors to the Delphi Technologies stand (hall 4.0, stand C12) at Automechanika Frankfurt this week will be the first to see its newly designed aftermarket packaging. Featuring a new logo in a wallpaper print as well as a retail box based on the current design, the upgraded packaging is part of an extensive rebranding exercise which will see the company transition from its red oval logo to a single, common identity for both OE and aftermarket businesses. An improved layout and higher quality materials will also provide more robust packaging without increasing materials, weight or package size.
Schaeffler has launched a new packaging design. The reworked design is being introduced step-by-step at all Schaeffler Automotive Aftermarket production sites around the world. To highlight component quality, the boxes now feature high-resolution product photos, and the Schaeffler brand logo has been added in a more prominent position. The packaging retains familiar LuK, INA and FAG colour scheme and logos.
With immediate effect, thermal management expert Behr Hella Service will print a QR code on all its product packaging labels. This will enable wholesalers and workshops to get product information on their smartphones.