With the striking of a ceremonial gong, Prinx Chengshan (Cayman) Holding Limited went live on the Hong Kong Stock Exchange at precisely 9:30am on 9 October. The tyre maker’s listing last month followed nearly a year of preparations and represents an important step in a growth and internationalisation strategy that also includes producing in Southeast Asia and making greater inroads into European and North American markets.
Over the past two and a half years, Prinx Chengshan has established a presence in our region with the build up of its Prinx Chengshan Europe operation in Slovakia, however the tyre maker’s international growth plans don’t just include Europe. This year a new sales and marketing subsidiary in North America is also being established. The operation is headed by John Aben, who joins the company from Giti Tire.