John Aben appointed to head Prinx Chengshan’s North American operation

John Aben (3rd from left), president of Prinx Chenghan’s North American operation, attended the ceremony for the tyre maker’s HKEX listing last month. Also present were Europe MD Ivan Majsky (2nd from right) and sales director Jan Strban (2nd from left)

Over the past two and a half years, Prinx Chengshan has established a presence in our region with the build up of its Prinx Chengshan Europe operation in Slovakia, however the tyre maker’s international growth plans don’t just include Europe. This year a new sales and marketing subsidiary in North America is also being established. The operation is headed by John Aben, who joins the company from Giti Tire.

The timing of the subsidiary’s launch coincides with the expiry of sales restrictions set forth in offtake agreements with Cooper Tire; Prinx Chengshan is now free to sell products under its own brand in North America to customers other than Cooper Tire. The company intends to capitalise on the presence and market reputation it gained through its association with Cooper and, with the help of the sales centre, gain new customers and market share.

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