Enso aims to disrupt the market by combining sustainable, energy-efficient, high-mileage anti-particulate, electric vehicle-orientated tyres with a direct-to-customer, tyres-as-a-service business model. Following the news that an Enso tyre-equipped Renault Zoe set a new hypermiling record at least partly based on its tyres, Tyres & Accessories found out more about the company, its products and its financial position.
During February 2021, tyre manufacturer Saterex has been celebrating its latest production milestone. Since the second month of the year 1 million of its Iris brand tyres have been driving on the roads of its home market Algeria.
Algeria is once again a tyre-making country. Some six years after Michelin closed its plant in Algeria, Iris Tyres has brought the country back into the game with a new plant equipped with state-of-the-art machinery. The first products in an extensive range of tyres went on sale in July, and plans are in place to extend the product portfolio over the next couple of years.
On 26 March 2019 the Iris Group announced “the success of the first test phase” of its “100 per cent made in Algeria” tyre factory. Celebrating the news, the company thanks its partnership and stakeholders for their efforts up to this point: “All this could not have been done without the perfect involvement of our collaborators, a big thank you to all!”
Cimcorp has received an order to supply logistics automation facilities to a brand-new tyre plant in Algeria. The factory is a new venture for the Algerian consumer electronics and household appliances group, Saterex. With huge growth in sales of products marketed under its leading ‘Iris’ brand, Saterex is diversifying into tyre manufacture. The new plant is being built in Setif, 300 km east of Algiers, and will be the first tyre factory in Algeria since Michelin Group closed its plant in the capital in 2013.