Infinity Tyres has announced the introduction of a new UK car tyre warranty backed with a 30-day exchange guarantee. The warranty is being introduced in co-operation with its authorised partner, Bond International, and will be honoured at any authorised Infinity dealership in the UK. The brand says it expects to increase further the public’s confidence in the Infinity product, since it also covers the tyres for accidental damage occurrences.
Infinity Tyres describes its INF 050 as a tyre that combines performance with a great respect for the environment. This particular tyre, which is available in up to 20 different sizes, kicks off by being completely free of aromatic oils and thus is fully compliant with REACH legislation. Furthermore, Infinity says the INF 050 benefits from its Eco-Friendly Fuel Efficient (EFFE) manufacturing process.
Infinity Tyres and exclusive UK supplier Bond International have presented racehorse Gatewood, its jockey William Buick, owner George Strawbridge and trainer John Gosden with a £20,000 prize and a custom-made Arabic coffee pot trophy flown in from Dubai in York’s Winner’s Enclosure. The horse won the 2012 Infinity Tyres Stakes, the first race of the 2012 horse racing season at York racecourse, and the brand’s European general manager, Jorge Crespo and Bond managing director, Reg Bond were in attendance to present the prizes.
Infinity Tyres’ truck products were recently displayed at the Commercial Vehicle Show at the NEC, Birmingham. The manufacturer said that the brand’s presence on the stand was a measure of its support of the UK market and its authorised UK and Northern Ireland dealer, RH Claydon. Infinity also said the show is widely recognised as a premier meeting place for British and European transport, distribution and logistics businesses.
Infinity Tyres and its UK distributor, Bond International will sponsor the inaugural race of the 2012 Dante Festival at York Racecourse on Wednesday 16 May. Infinity was involved at York Races last May too, becoming the title sponsor of that year’s Infinity Tyres Stakes Handicap. Once again, the prize money of £20,000 has attracted a strong line-up of riders.
Tyrecor has announced that it will display Infinity’s branding on six taxis in the cities of Pretoria and Johannesburg. The South African distributor of the brand says that it wants to increase and promote Infinity Tyres brand awareness; the campaign will last 12 months with the taxis placed strategically around the cities.
As part of its mandate, the Infinity Tyres Foundation aims to help communities within the markets Infinity Tyres operates in. With that in mind, the foundation recently signed a ten year commitment to support the Arnold Foundation for Rugby School and help it to continue its good work. The scheme enables students in the UK who can’t afford a public school education to receive one in one of the country’s most prestigious boarding schools – supporting this is one of a number of ways the Infinity Tyres Foundation is particularly targeting the UK, and Infinity says it is intended as a way of saying thank you to the British market for having been such a huge supporter of the Infinity brand over many years.
Dubai’s Roads & Transport Authority (RTA), the body responsible for taxis within the emirate, has signed a taxi tyre supply contract with the Al Dobowi Group. The two-year deal, valued at AED 10,558,195 (£1.8 million) deal, was signed by Al Dobowi executive director Harjeev Khandari and Yousef Al Ali, acting CEO of the Dubai Taxi Corporation. Under the terms of the agreement, Al Dobowi will supply Hankook tyres for and undertake tyre maintenance on Dubai’s taxis.
Infinity Tyres has helped to organise a tyre identification awareness training programme with Nigeria’s Custom Service in Lagos. Infinity said it had identified the Nigeria Customs Service as a suitable gateway for checking the authenticity and quality of tyres brought into the country in the interest of “improving safety” on the country’s roads.
The Infinity Tyres Foundation has donated funds to the Indian High School of Dubai (IHS) to “help develop its infrastructures and broaden its programme of scholarships”. The Foundation said the funds were “intended to reinforce our interest in the future leaders of tomorrow and our strong commitment to making a better and fairer society”. Infinity hopes that its donation will allow the school to decrease student fees and award generous scholarships.
Infinity Tyres has announced the launch of its online Press & Media Room at which news and press releases related to Infinity Tyres, the Infinity Tyres Foundation, and, any stories and media related to the Infinity family, will be first published and stored online. Infinity says it believes that this new digital platform will help journalists find “new ways of engaging their audiences.” Jorge Crespo, Infinity’s European general manager, said the Press Room is a very important digital tool because “millions of people and potential clients will now have access to Infinity’s message, whether this is regarding our product range, or the company’s interests, achievements and goals. And all of this is aimed at giving our potential customers and clients further information about all that happens within Infinity’s world.”
Infinity Tyres has announced its support of the Midlands Air Ambulance Charity, with the sponsorship of head of client services for M3 Communications in Shropshire, Nick Lovett, as he completes a 26-mile walk along Hadrian’s Wall this Saturday (10 September). Lovett, 38, from Cannock will be guided by experts across part of the wall, which spans 73 miles in total, and will be walking the marathon length one day challenge dressed as a Roman Centurion. Why? Because the largest ancient monument in Northern Europe’s timeline “dates back to the Romans and this gives me a chance to get a taste of the history of the place I’m visiting.”
Infinity Tyres has announced that it is to sponsor the Lord’s One Day International between England and Sri Lanka in London on 3 July. The game is the third in the five-match ODI series following a crushing victory for England in the first at The Oval and tomorrow’s game (1 July) at Headingley. The brand will have a static publicity panel at the ground.
Another tyre manufacturer has joined the ranks of TyreSafe; Infinity Tyres has become a member of the UK-based tyre safety organisation and says it will “use its industry knowledge to assist TyreSafe in a wide range of campaigns aimed at improving road safety.”