Pneus Online Reports 40% Sales Increase Due to UK Online Tyre Purchase Habit
Pneus Online’s turnover grew 40 per cent in the first quarter of 2010. According to the company, “a harsh winter and a difficult economical environment enhanced the growth of the discounter.” The company has not released any details of its profitability. Pneus Online made a 14.7 million euro turnover in 2009 selling in the United Kingdom, the Netherlands, Austria, France, Spain, Switzerland, Germany, Portugal, Belgium, Luxembourg, Italia and Ireland.
Now in its ninth year of activity, Pneus Online is said to have achieved the strong sales increase after it worked “strongly on lowering even more selling prices on many tyre dimensions. Purchasing tyres on the internet is also said to be “becoming a habit in the United Kingdom, and this phenomenon has been emphasised by the economic crisis: the customer looks for the best price and ends up choosing Internet,” according to the company. In response Pneus Online has diversified its offer by selling alloy wheels on its website www.tyres-pneus-online.co.uk since the end of March 2010.
Kevin Castelain, international online marketing manager at Pneus Online, explained: “It was a mandatory step. Even if tyres will remain our core business, selling wheels is a fine complement for expanding our product line and attracting new customers.”
Pneus Online is also speeding up its international development. Already present in 11 countries after opening itself to the Netherlands and Ireland, three new countries will be launched before the end of this year.
Founded in 2001, Pneus Online sells tyres on the Internet at “deflated prices” 25 to 40 per cent cheaper than in traditional selling outlets. Pneus Online reportedly has one of the biggest partner fitting stations network with over 13,000 centres in Europe for the delivery and the fitting of the tyres ordered online.