South African distributor begins Infinity taxi branding campaign
Tyrecor has announced that it will display Infinity’s branding on six taxis in the cities of Pretoria and Johannesburg. The South African distributor of the brand says that it wants to increase and promote Infinity Tyres brand awareness; the campaign will last 12 months with the taxis placed strategically around the cities.
Charl De Villiers, Tyrecor managing director, stated: “This new scheme comes at a great time for the South African market. Our country is becoming increasingly mobile thanks to a greater national urbanisation drive and our growing economic activities. We are aware that consumers are spending more time commuting than ever before, and this strategy will certainly make the brand stand out in the consumer’s mind”.
Tyrecor said it would look into expanding the programme to cover most of the major cities in South Africa, should the scheme prove successful.
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