Hubtrac truck tyre brand positioning itself at the heart of Europe
On 1 August 2023, the Hubtrac tyre brand relocated its European operational headquarters and production facilities to Serbia. Strategic departments were inaugurated in the UK and Germany, marking the completion of a Europe-centric operational structure. The goal? The establishment of an undeniably European tyre brand alongside the already-established product R&D centre in Germany. According to the company, “this strategic shift heralds the dawn of a new era.” Tyres & Accessories met with the director of the Hubtrac brand and marketing department, Edward Xu, in order to learn more.