A ceremony was held last week to officially inaugurate the newly-rebuilt truck tyre production hall at Continental’s manufacturing facility in Otrokovice, Czech Republic. The inauguration marks the completion of a three-year project that involved a CZK 4.4 billion (£146.4 million) investment and has led to the creation of 130 new jobs. The project has seen the Otrokovice site, which previously served the European, Middle East and African markets, additionally develop into a production hub for markets in America and the Asia Pacific region.
Patrick Haarmann is now head of Continental’s Asia Pacific (APAC) Truck Tire business. He began in this role on 1 March, succeeding Benoit Henry, who now works for Continental in Mexico. Haarmann is located in Continental’s APAC headquarters in Petaling Jaya, Malaysia and is responsible for the region’s replacement truck tyre business. He reports directly to Dr Andreas Esser, executive vice-president at Continental and head of the company’s Commercial Vehicle Tires business unit.
Germany’s contribution to this year’s World Cup hasn’t just been some spectacular football and a memorable 7-1 victory over the host nation in the semi-final; sponsor Continental has produced three World Cup-themed tyres to mark the event. Each of these limited edition products feature stylised footballs and the FIFA World Cup logo on the sidewall – but unfortunately, none are available for sale here.
Continental has created a global marketing department for its commercial vehicle tyre business and appointed Michael Neuheisel to head it up. In his new role as director global marketing, Neuheisel reports directly to Commercial Vehicle Tires business unit head Dr. Andreas Esser. Neuheisel will coordinate marketing activities for the different regions and segments within the business unit. Continental says this new marketing structure will further strengthen its strategic focus on the truck and bus fleet business.