Neuheisel to head Continental’s new CV tyre marketing department
Continental has created a global marketing department for its commercial vehicle tyre business and appointed Michael Neuheisel to head it up. In his new role as director global marketing, Neuheisel reports directly to Commercial Vehicle Tires business unit head Dr. Andreas Esser. Neuheisel will coordinate marketing activities for the different regions and segments within the business unit. Continental says this new marketing structure will further strengthen its strategic focus on the truck and bus fleet business.
Neuheisel joined Continental in 2001 and has held various management positions in project management, innovation management, as well as product and technology portfolio management. His most recent role was as director of company’s Technology Center in Puchov, Slovakia.