Although coated discs are a relatively recent addition for volume suppliers distributing comprehensive braking programmes to the mainstream aftermarket, there are two very distinct routes to which these suppliers have committed themselves. The first is the partial coating using an oil-based formula; the second, as adopted by the First Line Group, is the complete coverage of the disc, with a water-based coating.
Following the introduction of the HKF1053 all-in-one kit for the Vauxhall/Opel Combo, Corsa 1.3-litre CDTi, the First Line Group’s latest addition has just been launched: the HKF1054 for the Fiat Ducato, Citroën Relay, Peugeot Boxer 3.0-litre TD.
The First Line Group (FLG) has introduced double rubber Becktec shimmed brake pads to stand alongside its Becktec coated discs, in an improved and expanded Borg & Beck braking line up. The corporate blue Borg & Beck shims are designed to deliver anti-vibration and noise reduction benefits.
The First Line Group (FLG) is to make Frankfurt’s Automechanika “the centrepiece of its export strategy” as it exhibits from its biggest ever stand (5.1 C58) this September. The company’s global Borg & Beck brand, acquired in 2006, will be the primary focus of the stand, displaying high quality clutch kits and components and the OES equivalent braking programme. FLG opened its first Borg & Beck distribution centre in Germany at the beginning of the year, and a move into larger premises is already in the works, increasing the importance of the German aftermarket show.
First Line’s Borg & Beck brand is expanding to encompass a comprehensive range of high quality rotating electrics. The brand is already an established player in the clutch sector and is increasing its interest in the braking market. The new programme contains more than 1,000 starter and alternator references.
First Line has introduced a newly overhauled website, which the parts distributor says reflects the changing face of the organisation. First Line says the core of the project was improving site navigation and usability. In addition, the design incorporates responsive design allowing users to access the website comfortably through smartphones and tablets. While firstlineltd.com is […]
Borg & Beck brand owner and UK parts supplier, First Line was presented with the presented with the runners-up trophy in the trading group’s ‘Supplier of the Year’ at the Groupauto trade show. Commercial director, Alan Wood and national accounts manager, Ian Boyle picked up the accolade at the Telford International Centre hosted show’s dinner.
While we have become accustomed to technological advances driving changes in mature markets, Automotive part supplier First Line, owner of the Borg & Beck brand of braking systems, comments that a more retroactive potential change in the brake market is being driven by automotive ecological and economic considerations. The company says that in recent years, braking technology has remained fairly stable with no great evolutionary advances, which means the biggest change in the market continues to be the growth of the drum/shoe combination as the rear brake solution for many small cars.
First Line is exhibiting Borg & Beck in Moscow at Automechanika, Russia on 27-30 August this year. Dan Joyner, managing director of First Line said: “Last years show was a useful ‘toe-in-the-water’ exercise for us to test the reaction to our products in the market and we were very pleased with the warm reception we received.