Passenger car tyres account for the majority of Qingdao-based tyre maker Aufine Group’s production, and company general manager David Sun shares that Aufine is now selling these products throughout all of Europe. One range that is selling particularly well within the region is the new Aufine winter car tyre line, the Supergrip S1, which is manufactured in 19 sizes for 13 to 17-inch rim diameters.
Ever since the Aufine Group owned factory in Dongying, Shandong Province entered operation in 1986, it has specialised in truck tyres. Nevertheless, the company has considered broadening its range. As general manager David Sun explained during the CITExpo exhibition, Aufine – whose name was chosen due to its phonic similarity to the words “all fine” – has recently mulled over the idea of a passenger car tyre factory. According to Sun, Aufine calculates an RMB 700 million investment (£63.6 million) is required to establish a planned factory capable of producing five million passenger car tyres per year. These plans, admittedly, have been laid on ice indefinitely due to the global recession. If and when the Aufine Group finally presses ahead is a decision heavily dependent upon the future development of global markets, not least the US market. Should the decision be made to press ahead with the new factory, the company’s aim is to produce “high quality tyres in China,” David Sun emphasises.