Seamless development: Kings Road Tyres on brand strategy
You might have expected Kings Road Tyres’ 40th year to have been marked by transition following the Group’s management buyout by Adrian Bader (managing director), Mark Cooper (commercial director) and Simon Lister (financial director). However, with the directors’ vast experience within the company, and the strong emphasis within its wholesale businesses on long-standing partnerships with both tyre brand suppliers and customers, the company told Tyrepress.com that the achievement of the last 12 months has been that “to the outside world, the business hasn’t changed with the ownership”; though strategic and business developments have continued under the new ownership team, some of what has happened was detailed in pre-existing plans and the focus has been on “making it seamless”.