Redesigned European Aeolus site goes live
It’s new, it’s improved – it’s the revamped Aeolus Tyres European website. The addition of agricultural tyres to the Aeolus range prompted Netherlands-based wholesaler Heuver Tyrewholesale to thoroughly redesign the aeolus-tyres.eu site; Heuver says the new site is now divided into three product groups and four languages, and features product overviews and brand information. The site has also been optimised for use with smart phones and tablets.
“We have been representing Aeolus truck and earthmoving tyres in Europe for the past ten years”, states Bertus Heuver, director of Heuver Tyrewholesale. “We recently introduced the first two types of Aeolus agricultural tyres, which series will be further expanded in 2013. However, our dealers want to be able to direct their customers – the end users – to an appealing and exclusive Aeolus site that features all required information. Now was thus the right time to launch the completely renewed site. The site has a completely new and fresh appearance, whereby visual aspects have attempted to convey ‘the person behind the product’. The new site perfectly matches our online strategy, which involves being a frontrunner on all fronts – thus also in terms of the internet and mobile web applications. End users are now able to easily find their nearest dealer. In short, the new site is a bonus for our dealers and their customers. We like to offer new insights to our customers and help them to run successful businesses.
“The new Aeolus website can be used in four languages, on a personal computer or on a mobile device,” Bertus Heuver adds. In addition to the complete range of Aeolus products, customers will also find technical information about products and downloadable brochures. The new Aeolus site operates side-by-side with Heuver’s own site – where all the wholesaler’s other tyre brands can be found – and is said to be part of Aeolus’ strategy to expand even further in Europe.