Posts
Heuver marketing department ready for ‘maximum attack’
Heuver states that it is “ready for maximum attack” following a shift in marketing focus and increase in size to support the company’s ambitious sales plans. The company said it has witnessed an increase in search and ordering activities in its web-shop, leading to a renewed focus on this business area.
Heuver expands sales team after growth in France
Heuver Tyrewholesale has expanded its team for the French market having increased its customer base in the country. The Dutch wholesaler has its own distribution centre in Saint-Quentin-Fallavier (near Lyon), which it says has helped to improve its service and increase business with French customers. Christian Bruder, a native Frenchman, has been added to the team as sales representative. Heuver states his appointment will further implement its geographical market vision, aimed at maximising customer satisfaction.
Heuver Tyrewholesale to show latest Aeolus innovations to Reifen 2016
May 2016’s Reifen show coincides with Heuver’s 50th anniversary; a conjunction that will enable the international wholesaler to mark this significant date in style. Heuver will thus highlight its anniversary over the course of the week from its Hall 2 stand (E42), from which it will also be showcasing Aeolus products, for which it is the exclusive distributor in eight European countries – a fact the company describes as “the icing on the cake.” Heuver added that its many brands for international markets will be represented by account managers from all countries on its stand.
Heuver Tyrewholesale plans for agricultural growth with new product manager
Pieter Dubois has been appointed as Heuver Tyrewholesale’s agriculture product manager. Previously employed as an account manager in Belgium and Luxembourg, Dubois said the move would allow him to return to his agricultural roots, envisaging some “fine-tuning” for the wholesaler’s existing segment team. Bertus Heuver, director Heuver Tyrewholesale, said Dubois would use “his enthusiasm and ambition to play a leading role” in the company’s agricultural operations. His appointment is also described as “the next step in [Heuver Tyrewholesale’s] planned growth scenario.
Heuver adds to German account team
Around two years ago, Heuver Tyrewholesale named Germany as its second ‘home market’, and since then the wholesaler’s customer base there has continued to grow. In response, Heuver has now enlarged its German account team with the appointment of Mark Engemann, who takes on responsibility for the region of Saxony-Thuringia.
Heuver strengthens national teams
When Tyres & Accessories spoke with Bertus Heuver earlier this year, he shared that Heuver Tyrewholesale was adopting a more geographic-based strategy in regards to its marketing, and was in the process of appointing new team members to enable the wholesaler’s national teams to cover all areas of Europe where it regularly does business. Four members have been added to the Heuver team in recent months.
Heuver Tyrewholesale to exhibit Aeolus products
Heuver Tyrewholesale will exhibit the range of Aeolus tyres it distributes in some European markets from Hall 2, Stand 2E48. Heuver says it maintains an active trade fair schedule with a lot of time for maintaining and expanding customer relations, while also highlighting the latest Aeolus brand products. Heuver will also feature the Athlete brand of wheels, and the latest agricultural tyres by Linglong, with whom Heuver has established an exclusive contract in some European markets.
Heuver Tyrewholesale distributing Athlete wheels to the European market
Heuver Tyrewholesale is promoting its exclusive distribution of its own brand “Athlete Wheels” in Europe. Heuver reports that it has been able to compile “a complete range of wheels that meets the latest trends in the European market.” The Athlete Wheels range features steel wheels suitable for trucks and trailers. The range now also includes sizes 11.75-19.5 ET120 and 14.00-19.5 ET120 for the latest BPW Ecodisc axles.
Aeolus, Athlete, Linglong agri a Reifen focus for Heuver
Heuver Tyrewholesale has announced it will once again attend the Reifen trade show, which takes place in Essen, Germany this May. The wholesaler says its trade fair schedule features a lot of time for maintaining and expanding customer relations, while also highlighting the latest products by its important and exclusive (in eight markets) brand Aeolus. In terms of wheel rims, Heuver will give specific attention to the Athlete brand. It will also focus on the latest agricultural tyres by LingLong, which Heuver distributes in a number of markets. The Heuver stand can be found in Hall 2, stand number 2E48.
Heuver reports positive end to 2013
Although Heuver Tyrewholesale experienced a “slow and somewhat difficult start” to 2013, the Netherlands-based wholesaler says it ended the year with a healthy balance sheet. This positive performance was aided by improvements to the company’s website and online shop – Heuver says online turnover again increased compared with recent years. Changes in the Benelux and German markets also benefitted customers by enabling them to place more regular orders for smaller quantities of tyres.
Heuver importing LingLong agri range
Amongst the news announced at the Agritechnica 2013 show was that Netherlands-based truck and off-road tyre specialist Heuver Tyrewholesale has obtained exclusive rights in a number of European countries to distribute the agricultural range from one of China’s best-known tyre makers. Heuver will initially focus on distributing the LingLong agricultural range in Germany and the Benelux markets.
Heuver’s Timmer begins new role in German market ‘expert team’
At present, Heuver Tyrewholesale is forming a customer support ‘expert team’ for the German speaking markets, and Gert Timmer, who currently manages the company’s agricultural business unit, will take on responsibility for the Bavaria and Austria regions as part of this team. He joins four other experienced customer support professionals in the new German markets team, and will be present with his colleagues at November’s Agritechnica show.