Heuver Tyres is now a co-distributor of Nokian agricultural and industrial tyres in France. Nokian Heavy Tyres previously serviced the French market solely via wholesaler Sonamia, however Pierre Choubert, business manager at Nokian Tyres, explains that developments in the industrial tyre market and changes in the existing partner network mean Nokian could not remain with a single distribution model.
As of today, Laura van den Heuvel and Kasper Olimulder take over day-to-day operations at tyre wholesaler Heuver. The Hardenberg, Netherlands-based business has appointed van den Heuvel its Director Sales and Olimulder Director Operations. Both report to Heuver Group CEO Bertus Heuver and CFO Elmer Wiemer.
Heuver is to expand its operations with a new Mounting Centre in Hardenberg. The tyre wholesaler says the new centre will enhance its focus on logistical services, an area in which it says it has particularly grown in recent years. The company is offering truck, agricultural and earthmover tyre fitment and wheel assembly on site, as part of its expanding service offering. Heuver says the assembly service shows it offers more than just tyres, with the centre a “logical continuation of its service.” In addition to the best advice and the right tyre for each application, the company offers customers a huge range from its 57,000m2 warehouse.
Back at the start of 2018, Netherlands-based tyre wholesaler Heuver achieved energy neutrality through the installation of 1,632 solar panels on the roof of its warehouse in Hardenberg. But Heuver aims to maintain its energy-neutral status even as it grows, and has therefore added a further 1,518 solar panels at the Hardenberg site. Heuver contracted Mijn Energiefabriek, which supplied the original panels two and a half years ago, to install the panels.
Netherlands-based tyre wholesaler Heuver is now a European distributor for the Xlite range of aluminium truck wheels. These wrought aluminium truck wheels, produced in accordance with TÜV and ISO9001 norms, are stronger yet 40 per cent lighter than a standard steel equivalent.
Black Friday has established itself as a fixture in the retail run-up to Christmas here in the UK and in Europe, and even tyre distributors benefit from the associated purchasing euphoria. Heuver Tyrewholesale shares that it sold more tyres in one day than ever before, giving the company a Black Friday that represents the “pinnacle of an upward curve” that began with the sudden, corona-related increase in online orders in March.
Netherlands-based tyre wholesaler Heuver has grown through its acquisition of the Bevri Groep, a wholesaler from Zeewolde in central Netherlands. Heuver will operate the two Bevri businesses, Bevri Banden (Bevri Tyres) and Bevri Wheels, as an independent company within the Heuver Group, retaining a separate corporate identity. The wholesaler says that by combining the strengths of both companies, it can now “offer an even more complete range” of tyres and wheels.
A German court has ruled that certain Aeolus truck tyres infringe an EU design patent held by Continental. The matter has been resolved by an out-of-court settlement that covers damages and a recall of the products in question.
Heuver states that it is “ready for maximum attack” following a shift in marketing focus and increase in size to support the company’s ambitious sales plans. The company said it has witnessed an increase in search and ordering activities in its web-shop, leading to a renewed focus on this business area.
Heuver Tyrewholesale has expanded its team for the French market having increased its customer base in the country. The Dutch wholesaler has its own distribution centre in Saint-Quentin-Fallavier (near Lyon), which it says has helped to improve its service and increase business with French customers. Christian Bruder, a native Frenchman, has been added to the team as sales representative. Heuver states his appointment will further implement its geographical market vision, aimed at maximising customer satisfaction.
May 2016’s Reifen show coincides with Heuver’s 50th anniversary; a conjunction that will enable the international wholesaler to mark this significant date in style. Heuver will thus highlight its anniversary over the course of the week from its Hall 2 stand (E42), from which it will also be showcasing Aeolus products, for which it is the exclusive distributor in eight European countries – a fact the company describes as “the icing on the cake.” Heuver added that its many brands for international markets will be represented by account managers from all countries on its stand.
Pieter Dubois has been appointed as Heuver Tyrewholesale’s agriculture product manager. Previously employed as an account manager in Belgium and Luxembourg, Dubois said the move would allow him to return to his agricultural roots, envisaging some “fine-tuning” for the wholesaler’s existing segment team. Bertus Heuver, director Heuver Tyrewholesale, said Dubois would use “his enthusiasm and ambition to play a leading role” in the company’s agricultural operations. His appointment is also described as “the next step in [Heuver Tyrewholesale’s] planned growth scenario.
Aeolus announced a steer position addition to its winter tyre series at Reifen 2014. The new tyre lines up alongside the existing ADW80 for drive axles, which has itself been expanded to include new sizes.
Around two years ago, Heuver Tyrewholesale named Germany as its second ‘home market’, and since then the wholesaler’s customer base there has continued to grow. In response, Heuver has now enlarged its German account team with the appointment of Mark Engemann, who takes on responsibility for the region of Saxony-Thuringia.
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