Black Friday has established itself as a fixture in the retail run-up to Christmas here in the UK and in Europe, and even tyre distributors benefit from the associated purchasing euphoria. Heuver Tyrewholesale shares that it sold more tyres in one day than ever before, giving the company a Black Friday that represents the “pinnacle of an upward curve” that began with the sudden, corona-related increase in online orders in March.
Netherlands-based tyre wholesaler Heuver has grown through its acquisition of the Bevri Groep, a wholesaler from Zeewolde in central Netherlands. Heuver will operate the two Bevri businesses, Bevri Banden (Bevri Tyres) and Bevri Wheels, as an independent company within the Heuver Group, retaining a separate corporate identity. The wholesaler says that by combining the strengths of both companies, it can now “offer an even more complete range” of tyres and wheels.
A German court has ruled that certain Aeolus truck tyres infringe an EU design patent held by Continental. The matter has been resolved by an out-of-court settlement that covers damages and a recall of the products in question.
Heuver states that it is “ready for maximum attack” following a shift in marketing focus and increase in size to support the company’s ambitious sales plans. The company said it has witnessed an increase in search and ordering activities in its web-shop, leading to a renewed focus on this business area.
Heuver Tyrewholesale has expanded its team for the French market having increased its customer base in the country. The Dutch wholesaler has its own distribution centre in Saint-Quentin-Fallavier (near Lyon), which it says has helped to improve its service and increase business with French customers. Christian Bruder, a native Frenchman, has been added to the team as sales representative. Heuver states his appointment will further implement its geographical market vision, aimed at maximising customer satisfaction.
May 2016’s Reifen show coincides with Heuver’s 50th anniversary; a conjunction that will enable the international wholesaler to mark this significant date in style. Heuver will thus highlight its anniversary over the course of the week from its Hall 2 stand (E42), from which it will also be showcasing Aeolus products, for which it is the exclusive distributor in eight European countries – a fact the company describes as “the icing on the cake.” Heuver added that its many brands for international markets will be represented by account managers from all countries on its stand.
Pieter Dubois has been appointed as Heuver Tyrewholesale’s agriculture product manager. Previously employed as an account manager in Belgium and Luxembourg, Dubois said the move would allow him to return to his agricultural roots, envisaging some “fine-tuning” for the wholesaler’s existing segment team. Bertus Heuver, director Heuver Tyrewholesale, said Dubois would use “his enthusiasm and ambition to play a leading role” in the company’s agricultural operations. His appointment is also described as “the next step in [Heuver Tyrewholesale’s] planned growth scenario.
Aeolus announced a steer position addition to its winter tyre series at Reifen 2014. The new tyre lines up alongside the existing ADW80 for drive axles, which has itself been expanded to include new sizes.
Around two years ago, Heuver Tyrewholesale named Germany as its second ‘home market’, and since then the wholesaler’s customer base there has continued to grow. In response, Heuver has now enlarged its German account team with the appointment of Mark Engemann, who takes on responsibility for the region of Saxony-Thuringia.
When Tyres & Accessories spoke with Bertus Heuver earlier this year, he shared that Heuver Tyrewholesale was adopting a more geographic-based strategy in regards to its marketing, and was in the process of appointing new team members to enable the wholesaler’s national teams to cover all areas of Europe where it regularly does business. Four members have been added to the Heuver team in recent months.
Heuver Tyrewholesale will exhibit the range of Aeolus tyres it distributes in some European markets from Hall 2, Stand 2E48. Heuver says it maintains an active trade fair schedule with a lot of time for maintaining and expanding customer relations, while also highlighting the latest Aeolus brand products. Heuver will also feature the Athlete brand of wheels, and the latest agricultural tyres by Linglong, with whom Heuver has established an exclusive contract in some European markets.
Heuver Tyrewholesale is promoting its exclusive distribution of its own brand “Athlete Wheels” in Europe. Heuver reports that it has been able to compile “a complete range of wheels that meets the latest trends in the European market.” The Athlete Wheels range features steel wheels suitable for trucks and trailers. The range now also includes sizes 11.75-19.5 ET120 and 14.00-19.5 ET120 for the latest BPW Ecodisc axles.
Heuver Tyrewholesale has announced it will once again attend the Reifen trade show, which takes place in Essen, Germany this May. The wholesaler says its trade fair schedule features a lot of time for maintaining and expanding customer relations, while also highlighting the latest products by its important and exclusive (in eight markets) brand Aeolus. In terms of wheel rims, Heuver will give specific attention to the Athlete brand. It will also focus on the latest agricultural tyres by LingLong, which Heuver distributes in a number of markets. The Heuver stand can be found in Hall 2, stand number 2E48.
Although Heuver Tyrewholesale experienced a “slow and somewhat difficult start” to 2013, the Netherlands-based wholesaler says it ended the year with a healthy balance sheet. This positive performance was aided by improvements to the company’s website and online shop – Heuver says online turnover again increased compared with recent years. Changes in the Benelux and German markets also benefitted customers by enabling them to place more regular orders for smaller quantities of tyres.
Several months ago a new rail freight service commenced between China and the German port city of Hamburg, and Heuver Tyrewholesale reports it intends to use this service as an additional channel for its tyre transport from China.
