B.I.T.S., Michelin, Conti honoured by 2012 TAFF Awards
The TAFF Awards winners were announced last night during the NTDA's annual dinner at the Hilton Hotel, Deansgate, Manchester. Contested between the world's five largest manufacturers, Continental Tyre Group came out on top in the Tyre Manufacturer of the Year category. Michelin prevailed in two categories, winning the product innovation award for its new Energy + tyre, while its advertising campaign, "The right tyre changes everything" featuring the Primacy 3 tyre was given the Industry Advertising Campaign Award. B.I.T.S. was crowned Wholesaler of the Year, regaining its crown from Stapleton's. In the other awards, Pang UK is 2012's Tyre & Aftermarket Equipment Supplier of the Year, Sapphire Energy Recovery was given the Environmental Award and ATS Euromaster (Brighton West) won Tyre Centre of the Year.