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Monza Presents a Tough Tyre Challenge for Yokohama’s Advan

As the FIA World Touring Car Championship (WTCC) heads to Monza, Italy, for its last European rounds, official sole tyre supplier Yokohama is prepared for its Advan tyres to face a tough challenge due to the circuit’s long straights and slow corners. The Autodromo Nazionale di Monza’s design is such, says Yokohama, that both WTCC cars and single-seaters from the championship’s Formula Master partner series will rely heavily on their Advans for grip and traction.

“In order to be competitive on the long straights, single-seaters rely on a low downforce set-up,” explains Yokohama tyre engineer, Mr. S. Watanabe. “This means that in slow corners the tyres have to work harder than usual to generate grip as they are receiving less help from the car’s aerodynamics.

26th September 2008/by admin

Yokohama to Present at Paris Motor Show

Yokohama Rubber Co., Ltd., is to take part in this year’s Paris Motor Show (Mondial de l’Automobile), which runs from 4 – 19 October. According to the company, Yokohama Rubber will display products integrating the latest tyre technology, including its global flagship brand “Advan” series. Yokohama will also show a Parotech P24 – a tuned VW Touareg – and its .drive, Geolandar and the Parada Spec-X tyres.

24th September 2008/by admin

Yokohama Sponsors New US Events

Yokohama Tire’s ADVAN tyre has been made the official tyre sponsor of Hooked on Driving, an advanced driving instructional program for drivers of high-performance cars. The tyre has also been made the event sponsor of Hooked on Driving’s two upcoming events at Buttonwillow Raceway Park, Buttonwillow, California on 18 July and Spring Mountain Raceway, Nevada on 5 September.

The director of the brand, Jim Mayfield, commented that the event was the perfect platform for the brand, as the drivers and enthusiasts of high-performance vehicles would be the main target market for the ADVAN. He also stressed the brand’s “race heritage” as a key factor in determining it’s sponsorship strategy.

15th July 2008/by admin

Yokohama Prepared for All WTCC Race Weather

As this summer’s weather becomes more and more unpredictable, with almost as many dry FIA World Touring Car Championship (WTCC) races so far as there have been events held in the wet, Yokohama is making sure its Advan wet racing tyre provides the top possible level of grip. The sole supplier to both WTCC and Formula Master introduced a new wet weather tyre, featuring improved compound and construction, for the WTCC this year.

The Advan 240/610/R17 A006 is confirmed for the entire 2008 and 2009 seasons and incorporates non-aromatic oil in advance of the new 2010 regulations. “Aromatic oil is used throughout the tyre industry,” explains Yokohama technical consultant Ian Beveridge. “We know this will change in 2010 and, with the opportunity which arose in creating a new wet weather tyre for the WTCC, we have implemented this change in our compounds already.

13th June 2008/by admin

Yokohama Gives ZPS Run-Flat UK Debut

Yokohama has shown its latest run-flat technology and the specially designed A13C 245/50 R18 tyre it produces as OE for the Mitsubishi Lancer EvoX at this year’s Autosport Show. By exhibiting the Yokohama Advan ZPS tyre, the manufacturer was giving an indication of what’s to come. According to company representatives the ZPS will be available from dealers, from “later in the 2008” which means the tyre is expected to be stocked from the middle to the end of the year.

On the subject of OE, Yokohama’s A13C tyre will be factory fitted to the Mitsubishi Lancer EvoX in sizes 245/40 R18. Developed in conjunction with Mitsubishi engineers, the A13C has been created to provide “the perfect combination of grip, longevity, safety and comfort,” according to Yokohama.

10th January 2008/by admin

Yokohama and Advan to take Corner Positions at Nurburgring

Yokohama Rubber Co., Ltd. Has announced that its “Yokohama” and “Advan” brands have been adopted as corner names at Nurburgring, in Germany. The arrangement is for five years starting 1 January 2008, and running through 31 December 2012.

2nd January 2008/by admin

New Run-Flat From Yokohama

(Akron/Tire Review) Yokohama Tire Corporation will unveil its new Advan ZPS run-flat at this week’s SEMA Show. The first run-flat in the Advan line-up, the Advan ZPS can be driven up to 50 miles at 55 miles per hour after the loss of air, the company said. ZPS stands for Zero Pressure System, and the Advan ZPS will be available in 2008 in 13 sizes.

30th October 2007/by admin

WTCC Champion Priaulx Celebrates 100th BMW Race

British driver and reigning WTCC champion Andy Priaulx celebrated his 100th touring car race with BMW during the championship rounds held at Monza on the weekend of October 6-7. And although Priaulx’s race experience at the Italian circuit did not measure up with that recently enjoyed at Brands Hatch – he was forced to retire after being the innocent party in a collision – the champion still sits at the top of the Drivers’ Championship, sharing 81 points apiece with Seat driver Yvan Muller.

“I’ve had a great career with BMW,” said Priaulx in a press release. “I’m very proud of my 100th race and I hope we will be together for another 100. This weekend’s races are to be forgotten and I’m going to Macau leading the championship with every chance of winning. BMW don’t like losing so I’m sure there will be five weeks of hard work in preparation for the final round.”

Priaulx worked his Yokohama Advan control tyres hard at Brands Hatch on September 23 to achieve his first ever WTCC victory on home soil, a win that made him a definite contender in the Drivers’ Championship and ensured BMW remains favourite for this year’s Manufacturers’ Championship.

9th October 2007/by admin

Yokohama’s New WTCC Rain Tyres Make a Splash

The new rain tyres selected for the use in the next two seasons of the FIA World Touring Car Championship were recently given the opportunity to kick up some spray at the Snetterton Circuit in Norfolk. Chevrolet and BMW took part in the tests on the artificially watered track, with each company fielding a car fitted with Yokohama Advan tyres.

“We have compared our current rain tyres with the one we have developed for the next two years,” commented Yokohama Europe Motorsport manager Matthijs Mathlener. “The drivers have completed a number of tests, including short and long runs, with both the 2007 and the new tyres and on both a completely wet and a drying track.”

Following an invitation to tender, Yokohama was in early July appointed by FIA World Motor Sport Council to supply the control tyre for the 2008 and 2009 FIA WTCC.

20th September 2007/by admin

Yokohama Launches New Ads in US

(Akron/Tire Review) Yokohama Tire Corp. is launching a new multimedia advertising campaign in the US, centring around its Advan UHP line and Yokohama’s “environmental stance.”

According to marketing communications director Fred Koplin, the new ads will appear in national and regional consumer magazines and on regional cable TV.

“These bold, new ads are directed at specific audiences,” said Koplin. “The
Advan ads are aimed at luxury consumers. They’ll appear in a select list of
national publications, such as Forbes, Golf Digest and National Geographic
Traveler that reach a very affluent audience, and in eight regional luxury
lifestyle publications.”

Ads will also run in enthusiast magazines like Road and Track, AutoWeek, Car and Driver, Roundel, Porsche Panorama, and Grassroots Motorsports.

The TV spots will run in the US on ESPN, Discovery, Fox Sports, TBS, TNT and the History Channel.

16th August 2007/by admin

Yokohama Advan Sport OE for 3 AMG Models

The world-renowned official Mercedes Benz tuner, Mercedes AMG, has selected Yokohama’s Advan sport tyres for OE on three models – the CL 63 AMG, CL 65 AMG and ML 63 AMG. The CL 63 AMG and CL 65 AMG will ship with the Advan Sport V103 with 255/35ZR20 XL (Extra Load) size fitted the front and 275/35ZR20 XL for the rear. The 4×4 ML 63 AMG will come wearing the Advan Sport V103A, with 295/40ZR20 106Y size rubber fitted to both front and rear wheels.

Yokohama state they are proud to have met the high technical standards set out in the process of development with Mercedes AMG and are confident the selected tyres meet the AMG requirements of high-speed stability, comfort, handling and braking in wet and dry conditions. “MO” (Mercedes Original), which indicates approval of the tyre by Mercedes-Benz, is stamped on each one.

3rd August 2007/by admin

WTCC: Yokohama Gets Street-Tough in Porto

The weekend of July 7-8 sees the second of this season’s three street circuit races for the FIA World Touring Car Championship, running on Yokohama Advan control tyres. However, unlike the first of the three, the Portuguese round, held in Porto, is likely to be more unpredictable as the city streets were not used as a racetrack for years prior to the course’s re-establishment in 2005. Forming part of the city’s road network, the circuit is made up of streets that in daily life are home to much more mundane traffic than it will see during the weekend.

Arguably, the Yokohama Advan racing tyres will play a crucial part this weekend, as the World Touring Cars will be on the streets just hours after HGVs. Ian explains: “If the race in Porto is anything like it was in Pau, the organisers probably won’t close the streets to form the circuit until a few hours before the day’s session gets underway. And in Pau, they opened the roads between days, closing them around three hours before the cars started running on each day.

3rd July 2007/by admin

Yokohama Chosen for Most Powerful Golf Ever

Volkswagen is releasing the most powerful Golf in the marque’s 33-year history, and has selected Yokohama to handle the hatchback’s phenomenal power. The Golf GTi W12-650, created to celebrate the annual GTi festival in Europe and 30 years of the Golf in the UK, features a twin-turbocharged 650bhp version of the W12 engine normally found in the Phaeton.

The massive engine is engine mounted amidships in the Golf GTi W12, behind the front seats. Power is channelled to the rear wheels via a six-speed Tiptronic automatic transmission. The six-litre W12 engine is usually rated at 450bhp but the addition of two turbochargers raises this by 200bhp and gives the Golf a staggering 553lbft of torque.

12th June 2007/by admin

Yokohama Upgrades Advan Site

(Akron/Tire Review) Japan’s Yokohama Rubber Co. has redesigned its Web site for its Advan tyre brand – www.advan.com – and an international version of the site at www.advan.com/english. The updated site features additional information on products and motor sports events, some specific to Yokohama’s home market.

6th March 2007/by admin

Advan Named as Control Tyre for New Series

Yokohama has announced that it will supply an Advan branded control tyre for a new race series that will form part of the support package for the Advan-equipped 2007 FIA World Touring Car Championship. Currently called Formula S2000, the new series will feature identical single-seater chassis powered by a 250bhp four-cylinder engine and running on control Yokohama Advan tyres.

10th October 2006/by admin