Was Winter of Discontent Good News for 4×4 Market?
With the economy limping out of recession and the cold snap over (for now), is the 4×4 tyre market entering a spring season of its own? Some industry observers think so. They suggest that the combination of the UK’s obsession with the weather and our love affair with the underdog has prepared the way for an unlikely saviour to the depressed motor industry – the so-called gas-guzzling 4×4. And this could inevitably mean more growth for a tyre market segment that has continued expansion seemingly against the odds.