Cooper Offers Ascot “Ladies Day” Prize to Retail Customers
Cooper Tire stockists are giving customers buying a set of four designated Cooper tyres between 2 April and 15 May the chance to win a trip for four to one of horse racing’s most glamorous events: Ladies Day at Ascot on 17 June. Purchasers of four qualifying tyres from Cooper’s high-performance or 4×4 ranges will be entered into the free draw to win the prize, which includes a full Royal Ascot hospitality package for four people, plus hotel accommodation and £50 worth of betting vouchers. In addition, the retail site providing the most competition entries will also receive a package for two people.
Cooper Tire Europe managing director, Julian Baldwin, said: “Ladies Day at Ascot is one of the biggest dates in the society diary, so a fantastic prize of this kind is an excellent reason for dealers to persuade customers that Cooper is the product to buy in order to be first past the post and swap horsepower for horse power.”
Dealers will be supported in the initiative by Cooper Tire, with various marketing materials, including leaflets, leaflet dispensers and posters with which to advertise the promotion. The retail outlet which has the most qualifying entries in the promotion will also receive a hospitality package for two. The winning customer and their party will be treated to a stay in the Royal Berkshire Hotel, grandstand and paddock access, a champagne and Pimms reception, lunch and afternoon tea. Every entry to the competition will also receive a free luxury picnic blanket. The promotion is supported by a dedicated website.