CAM talks digitisation, self-service, and the pandemic

Digitisation has been an extremely important trend in 2020, to say the least. Due to the restrictions implemented by global governments to combat the spread of Covid-19, the use of technology to perform all sorts of basic business functions has never been as widespread in its usage. While tyre fitting businesses have been spared enforced closure with their rightful designation as an essential service, the implementation of solid digital systems to assist operational and marketing functions has been vital – more so than ever before. Tyres & Accessories used one digital system with which many are now intimately acquainted – Microsoft Teams – to speak to the commercial director of tyre business software systems provider CAM, Steve Daly, about how the company has supported this increased digitisation, as well as the general growth in companies employing CAM’s solutions, such as e-jobsheet and Fitter-Force. This interview is also available as a video to subscribers below.