Prometeon partners GB Tyres to distribute Formula truck brand
Prometeon Tyre Group UK Ltd has named GB Tyres UK Ltd as Formula brand partner for the UK & Ireland. According to the companies, the Formula truck and bus tyre range “benefits directly from Prometeon’s technological know-how and manufacturing expertise, providing a high quality TBR range that is specifically aimed at a more value orientated market”. Characterised as “a robust and hard working on-off product”, the Formula TBR range is said to provide “performance, long-life and affordability” and is available in key sizes across the UK dominated regional segment.
GB Tyres representatives said they see the addition of Formula brand as a further milestone in their commercial offering. Sukhi Singh, GB Tyres managing director commented: “we see Formula as a high-end tier 2 product where fleets understand its value proposition, with performance and Economy being paramount”.
Simon Michael, Prometeon Tyre Group UK managing director added: “by finding a partner such as GB Tyres to help distribute our Formula product range, we are confident customers will receive a professional and service orientated approach. GB Tyres have developed a multi-tiered offer to the market and we see Formula as a perfect addition to this. We believe Formula will grow on the back of this partnership over the coming months and years.”