Automotive brands failing to engage female audiences

21st March 2018 | 0 Comments
 

Data from Quantcast suggests the automotive sector is still creating advertising campaigns focussed heavily on concepts that appeal to men, despite rising purchasing power among women.

UK government data shows that car ownership among women increased 75 per cent in the 20 years up to 2014. However Quantcast found that the most engaging themes for female audiences, including ‘togetherness’ and ‘adventure’, appeared in less than one percent of adverts.

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Category: UK News