TerraClean takes to TV
TerraClean has unveiled its latest television advert for its for advanced engine cleaning service, signalling the next stage of the brand’s promotion to a mass audience, with the aim of driving business into independent garages.
The brand is ever present at UK automotive trade and consumer exhibitions and is promoted aggressively through social media platforms, Facebook and Twitter. 2016 looks set to be TerraClean’s biggest year yet, with further investment in raising awareness with motorists and also recruiting new service centres where geographical gaps remain, as part of an extended trade campaign.
With a network of more than 400 TerraClean service centres across the UK & Ireland, Randstad has heavily invested in producing a CGI focused advert in order to present key information about TerraClean and its benefits to motorists.
The new video, which will air on national satellite and digital channels, is also available to view on the brand’s Facebook page https://www.facebook.com/Terraclean/ where it has already amassed 10,000 views or, via its YouTube Channel.
The ease of TerraClean’s service is demonstrated in the new advertisement and the process of removing harmful carbon deposits from engine components, without the need to dismantle the engine, is also highlighted.
A TerraClean service increases MPG of up to 15 per cent, reduces emissions, extends component life and noticeably improves vehicle performance.
Phillip Dowd, Randstad sales director, said: “The TerraClean brand continues to grow and we are ahead of our projections in appointing garages to the service centre network. The new advert demonstrates our commitment to driving sales into independent aftermarket workshops and will also have a positive impact on other services offered such as MoTs and vehicle servicing.”