Can B2B and B2C e-commerce be compared?

When it comes to B2B selling online, automotive organisations are struggling to provide the online buying experience that their customers have come to expect. That’s the view published in the 2013 E-commerce Report from Intershop, which also reveals that smartphone usage, social media and the so-called “consumerisation of IT” are driving up B2B customer expectations. The report’s advice? Automotive firms have to adapt to changing customer expectations, driven by trends such as smartphone usage and social media. But how can that be done? In addition to assimilating the research data, Tyres & Accessories asked Chris Barling, chairman on e-commerce system developer SellerDeck for his views.

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