Michelin continues prominence dominance, but…

Michelin may have continued its almost decade long lead, but the gap has been narrowing for almost as long and there were other changes amongst the high fliers.

What’s in a name? Keeping a good name means as much in business as in life. When it comes to online marketing it arguably means even more. For the last nine years Tyres & Accessories has surveyed the prominence and sentiment of tyre brand names in the online world. We’re not experts in the very specialist and highly technical research field so we have spent all this time partnering with a company in silicon fen, which knows a whole lot more about this than we do. Previously our research partners were known as Envisional, but in the year since our last report the company has re-branded itself as NetNames. Nevertheless it is the same system and therefore it continues to be comparable with our data archive.

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